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How to Find Your Niche

How to Find Your Niche

Simply doing what you love can be one of the most rewarding achievements life, especially when it comes to career. When you truly enjoy your job, it starts to feel less like work and more like you’re having fun while making some cash.

So how do you find your niche and identify your personal brand?  For some it might be easier said than done. Follow these simple steps and you’ll be well on your way to finding your niche, and figuring out what to do with it!

How to Find Your Niche | Finding Your Dream Job

Find Your Passion

If you don’t already know what you love, then you need to sit down and figure out yourself and what you are passionate about. This is the most essential element of finding your niche, as it encompasses exactly what you enjoy and what you find satisfying.

To do this, answer the following questions:

  • What do you enjoy?
  • What are you passionate about?
  • What are you knowledgeable about?
  • What type of personality do you have?
  • What is important to you?

Think about everything you love, what you do in your free time, and who you are as a person and you’ll be well on your way to finding a niche perfect for you.

Identify Strengths and Weaknesses

Next you need to figure out your strengths and weaknesses. You can think of it as you would while preparing for a job interview: identify what you are good at, and what needs a bit of work. The easiest way to do this is to write a list of as many attributes as you possibly can. This list should be exhaustive, so that you can successfully apply your best strengths to your career.

How to Find Your Niche | Finding Your Dream Job

Pull Out the Mixing Bowl

Now it’s time to find your niche. To do so, simply mix together what you came up with in the first two steps. By combining your passions and knowledge with your strengths, you will able to identify exactly what it is that will bring you a fulfilling career.

For example, the folks at Lawyers Writing for Lawyers were able to find their niche by combining their knowledge of law and passion for writing with their skills in marketing and web content development. Another great example is career development services group The Introvert Entrepreneur, where they combine their passion for introverts with a heavy technical background in entrepreneurship. Niches work because they fill an existing gap in the market, all you have to do is find that gap!

Some people think that by keeping your efforts broad, you will bring in more customers or be more marketable to a potential employer. This simply isn’t so. By narrowing down what you love, what you are good at, and finding your niche, you are enabling yourself to fulfill the previously unmet needs of a very specific and targeted group.

Take the Plunge

So, you’ve found your niche. What should you do next? Now is the time to figure out whether you want to take your niche on the entrepreneurial route or use it to land your dream job with an ideal existing company. If you want to take the road of the business owner, then you need to make sure you are fully dedicated to all that comes with this commitment. It will be hard work to get started, but have you ever heard anyone complain about the freedom of being their own boss?

If you decide to take your niche to land the dream job you’ve sought after, then do your homework and find the perfect job and company for you and your niche. Find a company that aligns with you, and a very worthwhile career will definitely follow.

Do you have tips on how to find a fulfilling career? Please share your strategies in the comments below!


Author Description

Kate Wilson

For some reason no one will pay Kate to read classic literature all day, so instead she writes for career development organizations and espouses motivational mantras to all within speaking or writing distance. She can be found lackadaisically tweeting in spurts and bursts @kateowilson.

  • Nicole
    Love this post. Simplifies what can seem like a complex and unattainable thing and makes it really not so scary.
    I create stationery and printed goods to help people share their adventures (in life and business – I tend to work with indie businesses who everything is a personal adventure for) and love it when I get a client who comes to me for branding and they say they do x, y + Z and I can get them to narrow it down to create a really strong brand/offering. When you narrow in to what you love and who you are for is when things become quite magnificent.
  • Amanda_Beyer
    Hey Kate, it’s really a great article. Few days back one of my colleague asked me what are your capable of doing other than job? Seriously, I don’t have any answer for that question. Then I realized that I can’t survive if by any chance I lost my job. Unknowingly the answer for all the questions you have mentioned is job in my situation.

Move LifeStyle is an e-zine for the modern working woman created by Autumn Reeser, Jenn Wong and Ashley Fauset.

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